During the Strategic Development phase, our team collaborates with you to create a clear vision for your video.  Strategic Development is about aligning the video with the client’s goals, target audience, and intended outcomes. This phase involves defining the purpose of the video and understanding how it fits into the client’s broader marketing or communication strategy. Strategic Development encompasses activities such as identifying the target audience, clarifying the key messages, and establishing the objectives for the video. It also involves considering factors like brand identity, market positioning, and desired impact to ensure the video effectively serves the client’s strategic goals.  By setting a strong foundation, we ensure that the video aligns with your goals and effectively communicates your message.  This knowledge also guides the brainstorming and ideation that will occur in the next phase of Concept Development.

During the Strategic Development phase of video production, several issues and questions should be addressed to ensure the video aligns with the client’s goals, target audience, and desired outcomes. Here are some key issues and questions to consider:

1. Objectives: What are the specific objectives and goals for the video? Is it meant to educate, entertain, promote, or inspire? Clarifying the objectives will help guide the overall direction and messaging of the video.
2. Target Audience: Who is the intended audience for the video? Understanding the demographics, interests, and preferences of the target audience will inform decisions about tone, style, and content that will resonate with them.
3. Key Messages: What are the key messages or main points that need to be conveyed in the video? Defining the core messages will help ensure the video delivers the desired information and communicates the intended message effectively.
4. Brand Identity: How should the video align with the client’s brand identity? Consider the brand values, tone, and visual style that should be reflected in the video to maintain consistency and reinforce the brand image.
5. Call to Action: What action should viewers take after watching the video? Whether it’s visiting a website, making a purchase, subscribing to a newsletter, or attending an event, determining the desired call to action will influence the structure and content of the video.
6. Budget and Timeline: What are the budget and timeline constraints for the project? Understanding the resources available and the desired timeline for completion will help shape the scope and scale of the video production.
7. Distribution Channels: Where and how will the video be distributed? Consider the platforms and channels through which the video will reach the target audience, such as social media, website, email campaigns, or presentations.
8. Metrics and Success Indicators: How will the success of the video be measured? Determine the metrics and success indicators that will be used to evaluate the effectiveness of the video, such as views, engagement, conversions, or feedback.

By addressing these issues and questions during the Strategic Development phase, the video production team can align their creative decisions with the client’s goals and ensure the video effectively communicates the intended message to the target audience.